The benefits that this new format provides to its participating galleries are several and are primarily focused on the experience. Preview offers galleries the opportunity to access new collector base, carefully selected by BeAdvisors’ team. This increased exposure has the potential of resulting in higher sales andsecuring a wider network of potential future buyers.

An additional benefit, thanks to the itinerant nature of the format, is to deepen the connection between the local participating galleries and their active territories as well as providing invited international galleries access to a previously undiscovered environment of art collectors, thus creating a stronger connection in circumstances where travels are restricted and the propensity to do so by international collectors is severely hindered.

In addition, stronger connections will also be formed between the participating galleries, both the local ones and the hand-picked international ones, widening and strengthening their cooperation and recognition.

Finally, from a cost perspective, Preview offers its partner galleries a more cost-efficient way to present the work of its artists when compared to the fee structure of more global fairs while still retaining and enhancing their benefits: visibility and exposure to a collective of potential new clients.