But Zeus, changing into a shower of gold, lay with Danae, and from this embrace Perseus was born.

Pseudo-Hyginus, Fabulae 63
(Roman mythographer C2nd A.D.)

Golden Shower is the new monthly exhibition format conceived by BeAdvisors Art Department, which focuses on putting the best emerging artists in London and worldwide under the limelight. Consistent with BeAdvisors Art Department’s philosophy, our aim is to provide visibility to young non-represented artists, promote their practice, and create innovative experiences that engage a network of collectors and encourage a new, stronger, and more committed community of art lovers. That’s why Golden Shower takes the form of a Members’ Club and offers a new view of the relationship with the artist and with the exhibition.

Current Shows

Upcoming Shows

Golden Shower #4

Dear Members, We are happy to announce the fourth episode of the Golden Shower exhibition format. Join us on Saturday, October 28th, for the Champagne

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Past Shows

Golden Shower #3 Milan

Monday - Friday 10 am - 6 pm + by appointment

9 French place, London e1 6jb

07.06.23 - 25.06.23

Golden Shower #3 Milan

Monday - Friday 10 am - 6 pm + by appointment

9 French place, London e1 6jb

07.06.23 - 25.06.23

Golden Shower #2

05.00 pm - 08.00 pm

9 French place, London e1 6jb

20.05.23 - 04.06.23

Golden Shower #2

05.00 pm - 08.00 pm

9 French place, London e1 6jb

20.05.23 - 04.06.23

Golden Shower #1

05.00 pm - 08.00 pm

9 French place, London e1 6jb

11.03.23 - 26.03.23

Golden Shower #1

05.00 pm - 08.00 pm

9 French place, London e1 6jb

11.03.23 - 26.03.23

Golden Shower

The name of this format takes inspiration from the “golden room” on the third floor of 9 French Place, BeAdvisors’s exhibition venue in Shoreditch, where each event of Golden Shower will take place. Moreover, it refers to the Champagne Breakfast which will be the kick-off event of every show. Golden Shower also inevitably plays on the sexual connotation and the mythological references deeply rooted in our culture about the personification of the beauty over the centuries, starting from the myth of Zeus who transformed himself into golden rain to lie with Danae. The title “Golden Shower” is then a metaphor for the artist who exchanges the beauty of their works for money, an irreverent way to present a new exhibition project that takes on all the cultural stratification, both courtly and prosaic, in order to produce value from passion.

Exhibition Format

Golden Shower is a new exhibition format that aims to showcase non-represented emerging artists. The artists are carefully selected by BeAdvisors Art Department among the most promising talents in London and internationally for a two week solo exhibition at 9 French Place in Shoreditch, London.

The format is conceived as a Members’ Club and has very specific and peculiar dynamics:
  • Blind date with the artist: the artists’ names remain undisclosed until the opening day.

  • Champagne Breakfast: the private view of the show is organised in the form of a Champagne Breakfast taking place on Saturday from 10 am to 2 pm.

  • Members Only: the private view of the show is reserved for Golden Shower’s Members. The artworks are offered on a first-to-confirm/first-to-acquire basis.

  • The exhibition: from 2 pm on the opening day the general public is admitted to the show and by appointment for the duration of the exhibition.

  • The communication: following the private view, BeAdvisors AD and the media partners of the project will fully disclose the artists and the artworks with dedicated press outlets, social channels, and a newsletter including installation views and a full portfolio.
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